Data-driven Content Creation
Anyone can create and batch social content but what is it doing for your business? By using high-quality content and maximizing what is performing, we can streamline campaigns and tailor social content that is truly impactful for your business. Sounds like a dream, right?
But what does that process look like you ask?
Exploration/Strategy - before pen can ever hit the paper, we must first understand your brand inside and out. “Who” is your business? Who is your ideal audience? What are your goals?
Which social platforms are right for you - Identifying your ideal audience is the first step and then doing your research to figure out which social media platforms your audience most likely spending the most time on tells us exactly where we need to focus our efforts.
High-quality content - Quality photography and social media templates that reflect your brand guidelines are a surefire way to create a lasting impression and loyal followers. Quality & consistency is the name of the game here.
Content Planning - Structuring content that supports your goals and sets you apart from your competitors is at the forefront of creating impactful social campaigns. Anyone can push a product or service, but what makes yours special?
Scheduling - We take care of the everyday, consistent brand messaging while your team gets to focus on the fun stuff. No more slaving over spreadsheets and late nights cranking out Canva templates. Each client with Evergreen&Ink receives their own social media dashboard where we can collaborate, create, approve, and schedule content all in one place. We take care of the heavy lifting and we love it.
Analytics - The fun stuff (or at least we think so). We are constantly watching performance for each of our clients and follow up each month with a detailed analytic report for the month previous. We use this information to structure future content and take note of what’s performing or when we need to shake it up and try something new.
Sound like music to your ears? Great. We’d love to take your social content off your hands and to the next level. -L