Navigating the Crowded Business Landscape: Unleash Your Potential with Customized Marketing and Brand Intensives
Carving out space for your business is not easy in a sea of influencers, coaches, online businesses and self-declared experts. There is also a real paralysis that can come when an idea feels too big to start and the investment (although worth it in the end) feels like the barrier keeping you from forging your own path. We have many conversations with small business owners who have amazing ideas and know where they want to go but aren’t sure how to get started. This is where Intensives come in…
Marketing Intensive (2 months)
Marketing intensives are for you if your brand, website and socials are in place, but you aren’t sure how to show the world what you’ve got! Our Marketing Intensive is a great foundational service that pulls together the essence of your brand (think mission and core values), giving you the direction and tools to implement your own marketing strategy. Done over typically a two month span, our team will focus on putting the tools, resources and templates in place to help you be successful in executing your marketing plan.
What’s Included:
Custom Marketing Strategy
Marketing Scope + recommendations
Template Creation
Scheduling Tool Setup + Additional Resources
2 month Content Calendar
Analytic Reporting Structure
Instructional Videos to refer back to when needed
Additional ad hoc support as needed
What it isn’t:
This is not ongoing marketing support. Some businesses want support with daily or weekly social posts, blogs, analytic reporting, and ongoing strategy development and execution. If this is the direction your business is going, then ongoing Marketing Management Support is a great add-on to your package!
Brand Intensive (1 month)
Many small businesses get started with a DIY approach which is fantastic if you’re a “rip the bandaid off” type of person. There’s a lot of value in building the plane as you fly it, but we often find that after a few years, the business has evolved and it’s time for a little facelift. This is where a Brand intensive can come in handy. A Brand Intensive is the right fit when you feel like the “voice” of your brand is no longer in alignment with where your business is currently, but you want the majority of your visual brand assets to remain the same.
What’s included:
Updates to language and tone on existing website and brand collateral
Creation of new templates and visual resources to align with the new “vibe”
Digital and/or print materials
Updated messaging across communication channels including email campaigns, newsletters, blogs, etc.
Ad hoc support as needed.
What it isn’t:
This is not a rebrand of your visual assets. This means your logo doesn’t change, and the color scheme and fonts, as well as the overall vibe of your business, won’t change. If you’re looking for more of an overhaul of your current presence, then our business Rebrand package may be the right fit.
Intensives are incredibly customizable and can be made to fit the unique needs of your business. Our goal is to find the right fit for you so that we can maximize your impact and use your budget wisely, giving you the best experience and outcomes.
