Brand Reimagining, Website Redevelopment, Marketing Management
Care Doula
Project
Care Doula, a compassionate, nutrition-focused service provider sought to streamline and modernize her brand and online presence to better connect with her audience. Evergreen&Ink collaborated with Care Doula to create a cohesive and professional brand identity that reflects her mission and values. By redesigning her website and print materials, we transformed her visual and digital presence into a tool that effectively conveys her story, services, and impact.
Services
Rebranding
Website Audit & Redesign
Brand Collateral Update
Marketing Management
Results
The results of Care Doula’s rebrand and website redesign have been remarkable. In the first month following the launch of her new website and our management of her marketing efforts, Care Doula experienced significant boosts in engagement, online sales, and traffic:
Website Visits increased 62% with traffic sourced from social media, email, and direct/search channels.
Revenue Growth: Online revenue saw a 256% increase compared to previous months. Social and email campaigns were especially effective in driving sales.
User Engagement: An increase in conversion and a low bounce rate of 47.43% indicated a strong connection with site visitors.
Beyond analytics, Care Doula has noticed a marked increase in engagement, with her community growing more active and connected than ever. These improvements demonstrate the power of a well-executed brand strategy and website design to elevate her business and enhance her mission. By providing a professional, approachable online presence, Care Doula can now focus on serving her clients while her digital tools work to support her growth.